Prime Feel

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Privacy Policy

Effective Date: June 2025

This Privacy Policy explains how Prime Feel (“we”, “our”, or “us”) collects, uses, discloses, and protects your personal information when you visit our website, [https://primefeel.co.uk], or engage with our products and services. We are committed to ensuring your personal data is handled in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for your personal information is:

Prime Feel
 Email: info@primefeel.co.uk

2. Information We Collect

We may collect and process the following categories of personal data:

  • Identity Data, such as your full name and title

  • Contact Data, including your billing address, delivery address, email address, and phone number

  • Financial Data, including payment card details processed securely via third-party gateways

  • Transaction Data, relating to your purchases, orders, and order history

  • Technical Data, such as your IP address, browser type, operating system, and device information

  • Usage Data, such as pages visited, time spent on site, and browsing behaviour

  • Marketing and Communication Preferences, when you opt in to receive promotional emails

3. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Performance of a Contract, to fulfil your purchases and provide customer support

  • Compliance with a Legal Obligation, where necessary for legal or regulatory requirements

  • Legitimate Interests, including fraud prevention, website improvement, and analytics

  • Consent, for marketing communications and optional cookies

4. How We Use Your Personal Data

We use the data we collect to:

  • Process, confirm, and deliver your orders

  • Manage your account and provide customer service

  • Send you updates about your order or account

  • Analyze and improve website functionality and user experience

  • Personalize marketing communications, if consented

  • Comply with applicable laws and regulations

5. Sharing Your Data

We do not sell your personal information. However, we may share it with trusted third parties who support our operations, such as:

  • Payment processors, including Stripe or PayPal

  • Delivery and logistics partners, for order fulfilment

  • IT and web service providers, for hosting, security, and analytics

  • Professional advisors, for legal or financial compliance

  • Authorities, if legally required to disclose your data

All third parties are contractually required to handle your data securely and lawfully.



6. International Transfers

If your personal data is transferred outside the UK or European Economic Area (EEA), we ensure that appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions, are in place to protect your information.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, tax, and accounting obligations. For example:

  • Order records are typically retained for six years

  • Marketing data is kept until you withdraw consent

8. Your Rights Under the UK GDPR

You have the right to:

  • Request access to your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data, where applicable

  • Object to or restrict processing in certain circumstances

  • Withdraw your consent at any time, where processing is based on consent

  • Request data portability, in a structured, commonly used format

To exercise any of these rights, please contact us at info@primefeel.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), [https://ico.org.uk].

9. Cookies

Our website uses cookies to ensure functionality, store user preferences, and gather analytics. You can control or disable cookies via your browser settings. For full details, please refer to our separate Cookie Policy.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure. However, no method of transmission over the internet is completely secure.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their respective privacy policies before submitting personal information.

12. Policy Updates

We may update this Privacy Policy from time to time. All changes will be posted on this page with a revised effective date. We encourage you to review this page periodically.

13. Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:

Email: info@primefeel.co.uk